The term covers an integrated form of system management, which includes electronic displays that present information, advertisements and other messages using LCD, LED, plasma displays. Information carriers are referred to as public displays.
Digital signage systems are used at airports, points of sale, service networks like tourist companies, real estate, city information, stations, shopping centers, etc.
Advertising using digital signage is a form of digital out-of-home advertising. Its purpose is to deliver messages targeted to specific places at specific times with content adapted to the location of the display.